There is concern about risking marketing alcohol to children.
"They're being shelved next to children's toys. You know, we've seen them next to soft drinks, snack foods, candy, and things that have youth-oriented images - including cartoons," Gardner said.
Gardner said she knew the state needed to intervene when they started hearing concerns and complaints from those confused by such displays - including her own team members.Under the emergency rule, establishments with retail sales floors of greater than 25,000 square feet may not put co-branded alcoholic beverages next to soft drinks, fruit juices, bottled water, candy, snack foods, or foods advertised with cartoons or youth-oriented photos.
The hope is that the new rule keeps a busy mom, or any distracted customer, picking up the wrong case of SunnyD. The emergency rule is in place until the Oct. 23. Afterward, it will be up to state lawmakers to decide how to move forward."Reach out, if they are in support of this rule, so we don't have an issues passing the permanent rule," she said.
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