Farfetch on Wednesday is launching its European partnership with Reebok, following the agreement last year with the brand’s owner, Authentic Brands Group.
Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Ambush and There Was One. It is also the licensee of Off-White.
Neves praised the “astute and energetic guidance” of Fagnani and his team, touting that “this partnership will unlock huge value for the brand and for. Launching the partnership with Reebok is an important execution milestone in Farfetch’s plans for 2023.” The group realized that there was an interesting opportunity to grow the business of sneakers and sportswear, relying on the expansive data of Farfetch, “which interacts with millions of fashion consumers,” noted Fagnani.“If you open up to the future, the future arrives,” he contended. “We created space for newness, opened up in uncharted territory.”
By the end of the year, Fagnani will build a team of around 200 people in Milan and he is “replatforming” the back end of operations.
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