Netflix is rolling out an ad-supported tier of service this week in a dozen countries while trying to finalize revised licensing agreements with some major studios
in a dozen countries as it continues talks with major studios, capping a seven-month sprint between the streaming giant’s announcement about entering the ad business and the product’s debut.
The Los Gatos, Calif., company has so far secured big-name advertisers for its initial launch and hired new senior ad industry executives to help develop its business, but it continues to haggle with several major studios for the right to run ads against their content in the new service or put their content on the ad tier, according to people familiar with the matter. The service is scheduled to launch Thursday in the U.S.
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