To address declining growth, Netflix executives at the streaming giant say they're exploring an ad-supported tier
lost 200,000 subscribers during its most recent quarter — a major setback for the streaming giant that has seen exponential user growth over the past decade — as the company disclosed that it fell far short of its own low expectations of 2.5 million subscriber adds for the start of 2022.
The streaming giant lost subscribers in nearly every region except for the Asia Pacific market, where it saw a net add of over 1 million subscribers. Netflix lost around 640,000 subscribers in the U.S./Canada region during the first quarter —than its previous subscriber loss in the region last year — and saw a 300,000 subscriber loss in Europe, the Middle East and Africa and 350,000 loss in Latin America.
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