Netflix said more than 100 million households are using a shared password.
Netflix acknowledged that "high household penetration," including the households sharing accounts, combined with competition is "creating revenue growth headwinds." GET FOX BUSINESS ON THE GO BY CLICKING HERE
In order to "reaccelerate" viewing and revenue growth, Netflix said it would focus on how best to monetize sharing. "There’s a broad range of engagement when it comes to sharing households from high to occasional viewing," it said. "So while we won’t be able to monetize all of it right now, we believe it’s a large short- to mid-term opportunity. As we work to monetize sharing, growth in ARM, revenue and viewing will become more important indicators of our success than membership growth." than it had in the fourth quarter, missing on its own projection of adding 2.
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