In a virtual upfront presentation to advertisers Wednesday, Netflix co-Chief Executive Greg Peters said the member base of the ad tier has "more than...
Six months after its launch, Netflix Inc.’s ad-supported tier has nearly 5 million monthly active users globally, the streaming giant said Wednesday.
In a virtual upfront presentation to advertisers, Netflix co-Chief Executive Greg Peters said the member base of the ad tier has “more than doubled” since early this year. The ad plan launched in the U.S. in November. “The signals are promising: engagement on our ads plan is similar to our comparable non-ads plans,” Peters said. “That’s critical because it all starts and ends with consumers.”
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