The streaming giant says it has begun contacting U.S. accountholders that have been sharing login info across households. Account restrictions could follow.
Though today’s blog and email indicate that Netflix is moving to make changes for U.S. customers, the announcement is short on some details. The Netflix email directs recipients to the company’s, but doesn’t offer a timeline on when shared accounts might have their access cut off—or how exactly that might look.
The company has said that U.S. Netflix users will not simply be forced out of shared accounts, but rather will start to be directed to a flow of options on their TVs or other devices when they try to access Netflix. Presumably, these options will be similar to the ones outlined in the email: Sign up for separate accounts and transfer the relevant profiles or have a primary account holder pay for hangers-on.
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