The Netflix password sharing crackdown is well underway. Now, new data reveals the surprising truth about the end of password sharing.
from people across the globe. Netflix’s clampdown on password sharing was not expected to work straight away—even the streaming giant itself expected to see some retraction in user numbers before things grew.
But surprisingly, the mass Netflix exodus hasn’t happened. The latest data on Netflix subscribers from research company Antenna reported byshows the streaming firm is actually seeing an uptick as people create new accounts. The firm began notifying U.S. users on May 23 that password sharing would end and in the following days, it had its biggest growth in sign-ups since January 2019, according to Antenna.
While there was also an uptick in cancellations, it wasn’t bad enough to outshine the increase in subscribers, Antenna data found. It’s a sad time for many Netflix users who had hoped for a turnaround. That’s right folks, it looks like the Netflix password sharing crackdown is here to stay.It came after Netflix revealed the cost of sharing your Netflix account in the U.K. and the U.S. For those who want to carry on sharing their Netflix credentials, the streaming giant added an option called “buy an extra member” costing $7.99 for folks in the U.S. and £4.99 for U.K. users.
The other option for Netflix password sharers is to buy a new account. This costs the same as before, with different price points available depending on various factors.
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