Netflix is no longer offering its cheapest streaming plan without ads in the U.S. and the U.K., aiming to push value-conscious consumers to sign up for its advertising-supported package.
Netflix is no longer offering its cheapest streaming plan without ads in the U.S. and the U.K., with the company aiming to push value-conscious consumers to sign up for its advertising-supported package.
The elimination of Netflix’s Basic plan is designed to boost customers on the ad-supported Standard With Ads, which the company first launched last November. In May,, with 25% of new subs taking the package. In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer than the $15.49/month Standard plan. That implies the company was generating at least $8.50/month in ad revenue per subscriber on the Standard With Ads plan.
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