One Netflix exec shares why some series get more promotion than others.
The success of a Netflix series can't always be predicted, which goes for both the streamer's triumphs and disappointments, leading some to wonder how the decisions are made of which shows to throw the most marketing support behind. Head of Netflix's U.S.
Of the various offerings Netflix delivers viewers, stories come from all manner of filmmaker and star a mix of high-profile stars and lesser-known talent, resulting in a mixed bag of results in ratings. When major hits earn renewals or sequels, fans are left wondering why acclaimed series or films seem to go forgotten.
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