Netflix has revealed that its decision to move against account sharing has led to more people than expected switching to a full membership.
The video-streaming giant announced on Wednesday that it added 5.9 million paying accounts during the quarter ending June 30, taking its global subscriber base to just over 238 million members.
Related The boost was larger than expected, too, and follows a period of slow growth following the pandemic. Rising demands on household budgets and increasing competition in the video-streaming sector have been piling on the pressure, but Netflix’s strategic move to take a tougher stance on cases where people share their password with others outside their home looks to have been a smart move as many of those borrowing passwords switch to setting up their own account.
In other changes announced on Wednesday, Netflix said it’s ditching its ad-free Basic tier in the U.S. and U.K., leaving subscribers with the option of Standard with Ads for $7 a month, Standard for $15.50 a month, and Premium for $20 a month. It did the same in Canada just recently, and will likely make the change in additional markets before too long. For full details on features and pricing for each tier, Digital Trends has you covered.
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