Jamie Loeb is promoted at Nederlander Concerts
Loeb and the NIVA team’s efforts led to Congress passing the $16 billion Shuttered Venue Operators Grant program, effectively saving the independent concert business from total collapse. Simultaneously, she and her team at Nederlander Concerts launched the innovative Drive-In OC series featuring Andrew McMahon, Kaskade, LP and comedy and movies at City National Grove of Anaheim. The series proved a great success, safely hosting over 80 drive-in events for over 65,000 fans while grossing over $4.
Prior to Nederlander, Loeb was the senior director of national tour marketing for Live Nation where she developed national tour marketing plans for Def Leppard, Avril Lavigne, Projekt Revolution and more. She also participates regularly on panels nationwide, including SXSW, Pollstar and the Aspen Live Music Conference, with digital marketing pioneers and other promoters in the industry.
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