The service, which offers more than 300 shows and more than 9,000 episodes of reality content, including such franchises as 'The Real Housewives' and 'Below Deck.'
“As the destination for world-renowned reality content, this expansion to Central and Eastern Europe continues to deliver on our goal of super-serving the best reality TV to even more fans of the genre,” said Hendrik McDermott, managing director, direct-to-consumer, global at NBCUniversal. “We are thrilled to be launching our direct-to-consumer subscription streaming service in the region, where we look forward to partnering with platforms and telcos to serve their young female audiences.
Hayu launched in the U.K., Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. Canada followed in September 2018, with the Benelux countries being added in December 2018. The service then became available in Southeast Asia, namely The Philippines, Hong Kong and Singapore, in October 2019, and in November 2020, it launched in Germany and Austria.
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