NBC will have at least nine hours of weekday daytime coverage, expanding to at least 11 hours on weekends.
Swimming, gymnastics and track & field fans can rejoice. For the first time in a European Olympics, those event finals will be televised live on network television in the United States.
Comcast’s CMCSA With Paris six hours ahead of New York, the marquee finals will air live in the morning or late afternoon. Most fans have wanted to watch Olympic events live. NBCUniversal has done that in the past with most sports, using its sister channels for around-the-clock coverage, but has kept the marquee events and finals for primetime.
While some may look at this as an evolution in NBC’s coverage, Molly Solomon, the Executive Producer & President of NBC Olympics Production, termed it as a better way of taking advantage of the time zone. “So really prime time in Paris will be the best of the best. And the time zone gives us the opportunity to create an amazing storytelling event,” Solomon said. “This gives us the opportunity to reimagine and contemporize coverage.”
This will be third Olympics for Peacock, which launched in 2020, although the first Summer Games in which it has all events.
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