The new NBA app includes new videos and other features that aim to increase engagement with fans — while not angering the companies that pay billions to broadcast live games.
The NBA's newly refreshed free mobile app include new videos and other features that aim to increase its engagement with fans while not angering the companies that pay billions to broadcast live games.The NBA wants its app to build a stronger direct relationship with fans, but can’t afford to alienate ESPN and the regional sports networks.: The new NBA app, being unveiled today, includes a range of archived content and new documentaries, including more than 500 hours of classic games.
The league is relying on its partnership with Microsoft to provide the cloud and AI know-how for new personalized elements of the app.. "We want to focus on the things that are very specific to basketball," NBA executive VP Chris Benyarko told reporters at a briefing earlier this month.League officials downplayed the notion that the new app will step on the toes of ESPN and other broadcast partners.
Again, the league is trying to strike a balance of producing content of interest to those betting on sports without appearing to be pushing fans in that direction.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
NBA 2K Mobile Launches Season 5 With Several AdditionsICYMI: 2KGames has revealed a brand new season arriving in NBA2KMobile as Season 5 will launch with some new content. NBA2K NBA
Leer más »
Chipotle Mexican Grill will test robotic tortilla chip maker 'Chippy' in California restaurantChipotle also said it's piloting a new system to reduce food waste and location-based technology for its mobile app.
Leer más »
The new NBA app introduces a TikTok-like vertical video feedThe NBA app copied a few social media features.
Leer más »
The NBA redesigned its app for the TikTok era | EngadgetAlong with vertical real-time highlight videos, the app offers access to NBA League Pass and NBA TV..
Leer más »
T-Mobile launches Secure Wi-Fi mobile app for select customersT-Mobile announced it has launched the Secure Wi-Fi app for customers who use either iOS or Android devices.
Leer más »