The Sacramento Kings are a small market team seeing big-time viewership numbers.
ABC's broadcast of the team's Game 4 matchup with the Golden State Warriors recorded the largest audience for a first-round NBA playoff game in 21 years, ESPNThe Warriors' Sunday night victory averaged 7.5 million viewers, peaking with 10.4 million viewers during the 6 p.m. ET quarter-hour, according to Nielsen.
While the Warriors and Stephen Curry have shown their ability to draw an audience, this series with Sacramento brings history and drama with an exciting young team. It all came to a head in Game 4, but the matchup is sure to keep giving for at least two more games. Fans were reminded of it all on Sunday, when Kerr told Brown"We got all new plays now, you don't know any of them," on the sideline. Or when Warriors Veteran Draymond Green got a technical in the first minute of his first game back from suspension after he stomped on Kings center Domantas Sabonis' chest.
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