As the NBA gears up for its anticipated first game in a sports starved nation, the league said 300 fans will appear live courtside on giant video screens to react and interact
The fans on the screens – Michelob ULTRA Courtside 17-foot video boards — will digitally interact with each other using Microsoft technology as part of a strategic alliance with tech giant. Michelob ULTRA is the NBA’s official beer partner.
Snapchat’s augmented reality technology will lets fans explore a virtual rendering of the official court in Orlando.
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