The hot dog may be a hit at family barbecues and ballparks, but has never become a menu staple at McDonald’s or Burger King.
Americans seemingly can’t get their fill of frankfurters, consuming an estimated 20 billion of them a year, according to the National Hot Dog and Sausage Council.
And it’s not like some of those chains haven’t tried adding hot dogs to the menu. Burger King introduced them in 2016, but despite a promise to feature the “the Whopper of hot dogs,” the menu item didn’t last. Similarly, McDonald’s offered a McHotDog at select locations over the years, but the McHotDog proved more like the McColdDog and didn’t become a fixture.
“I think a lot of it comes down to, ‘What in earth is going into a hot dog?’” says Mark Kalinowski, a veteran fast-food industry analyst. Kalinowski adds that the fact hot dogs are a gas-station staple doesn’t exactly create a quality-oriented brand image for them, either. While there’s room for variations with hot dogs — and certainly some regional differences — some argue that hot dogs just can’t compete in the creativity department.
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