NASCAR weekend boosted Chicago hotel occupancy to 79%, a ‘modestly solid’ success that fell short of Taylor Swift
Fans cheer along Columbus Drive during the NASCAR Cup Series in Chicago on July 2, 2023.
Choose Chicago credits both the inaugural Chicago Street Race and the USA Volleyball girls junior national championship at McCormick Place for boosting hotel occupancy to the highest level during the weekend preceding July Fourth since 2015, when the Grateful Dead sold out Soldier Field for three straight nights.Having the actual July Fourth holiday fall on a weekday makes direct year-over-year comparisons “difficult,” said Choose Chicago spokesperson Cynthia McCafferty.
Hopes were high that the NASCAR race weekend would produce similar results, but McCafferty characterized the 79% occupancy as “modestly solid” at best. A NASCAR-commissioned economic impact study projected the Chicago Street Race would bring the city $113.8 million in spending, $3.2 million in tax revenue, 850 full-time equivalent jobs and 24,000 hotel room nights.
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