'Virtual production is a mainstay of physical production,' Amazon Studios head of physical production Glen Gainor said as NAB's exhibition opened.
has returned to Las Vegas with what the National Association of Broadcasters projects could hit 55,000 delegates — what they point out would be a large number for a pandemic-era trade show.
The last time NAB was held in person, in 2019, the event had a reported attendance of roughly 91,000. As the exhibition opened Sunday, attendance is visibly, significantly down, though also greater than many anticipated. “For day one, I’m pleased to see a lot of people here. It not normal but great to engage with customers again,” said an “optimistically, cautiously happy” Dan May, the U.S. president of exhibitor Blackmagic Design, who caught up with on Sunday. “We can still do product launches without trade shows, but it does lack the conversation, the feedback. We value these type of shows, still.”
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