EXCLUSIVE: Myco claims it experienced a 1,200% uptick in new users after becoming the first web3 video platform to stream a live sports event
bilateral cricket series for the MENA region, leading to a huge boom in users compared with the previous 30 days as ex-pats flocked to watch the sport in December. Myco experienced a 431% spike in views and 344% increase in engaged sessions.
The platform allows viewers to earn tokens as they watch, with these then used to access more content. Approximately $26,250 of MContent tokens were awarded from ad revenues secured from advertizers and sponsors such as Decathlon, Menthos and GAC Motor.Myco is now “actively looking for, an in discussions,” to secure more live sports and events, both in MENA and further afield. The service is available globally.
said:“Meeting Myco on completely different aspect we recognised we share the same synergy and craving to challenge existing content consumption. “We decided to move away from traditional broadcasters and offered Myco to carry Live matches of India tour of Bangladesh on their platform as we were excited about the fact that Myco as a platform had created a gratification-based fan engagement utilizing the Web3/Blockchain technology. The success of this event is for everyone to appraise and we are excited to partner with myco for future events as well.
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