Must Read: Why Brands Are Ramping Up Fashion Shows, Anderson .Paak Is the New Face of Vans

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Must Read: Why Brands Are Ramping Up Fashion Shows, Anderson .Paak Is the New Face of Vans
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Anderson .Paak stars in new Vans campaign:

Business of Fashion,

Lauren Sherman addresses the sudden rise in the number of fashion shows major luxury brands are putting on yearly. When the pandemic hit, major brands such as Gucci, Burberry and Celine scaled back their runway shows, citing gender fluidity, sustainability and rapid trend cycles as their rationales.

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