Plus, exploring the rise of LoveShackFancy.
Jessica Testa explores the growing popularity and success of clothing brand . "What happened [over the last few years] was a strategic shift driven by a few factors, among them a realization by LoveShackFancy's owners that its customers behaved like fans," writes Testa.
"This culminated in growth in net sales of about 125 percent from 2020 to 2021, according to the company — but also a growth in bewilderment among people outside its customer base. In a moment marked by a pandemic, war, social strife and a generally ceaseless sense of doom, where was this pretty, brash, moneyed and altogether doom-free brand coming from?" {
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