Daniel Lee plans for a new Burberry:
on Feb. 20. Lee's appointment to lead the British heritage brand is fitting in many ways, given his British background as well as his outstanding track record at Bottega; in 2019, he was awarded four statuettes at London's Fashion Awards — an unprecedented achievement.
In terms of the future, Lee is looking to the outdoors. "It's not necessarily about an overcoat, but also about warmth, tactility, and coziness. And about being on the move..." he says. A first glimpse of Lee's new Burberry can be seen in its upcoming campaign, launching in early February. {
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