Ariana Grande to buy back R.E.M. Beauty for $15 million:
Diana Pearl reports that the campaign, though simple, is still effective due to its clever casting. "When the casting is this strong, this relevant and has such a nice tie to your brand story, you don't really have to have too much more. The casting itself was the campaign," said Kylie Vandeven, associate creative director at ad agency VMLY&R .
{Le Castiglione, a Parisian cafe known to attract many fashion insiders and a favorite among the locals, officially closed its doors. For, Tina Isaac-Goizé writes that this won't just change the fashion world, but completely "transforms the face of." As a Parisian staple for more than 30 years, a trip to the cafe has become a part of the French experience.
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