A ruling by the U.S. Court of Appeals for the 11th Circuit is the latest chapter in a three-year-old lawsuit by the Flora-Bama against the producers of an MTV reality show.
The November 2017 premiere of "MTV Floribama Shore" scored the network's highest ratings for a new series in over 3 years. An MTV reality show did not infringe on the trademark of the Flora-Bama, the famed state-line roadhouse, according to a ruling by the U.S. Court of Appeals for the 11th Circuit on Nov. 29.
The ruling is the latest chapter in a three-year-old lawsuit brought by the notorious nightspot against the producers of the show, “Floribama Shore.”In August 2019, the operators of Flora-Bama Lounge, Package & Oyster Barcharging that they were infringing on Flora-Bama trademarks and using the similarity in names to trade on the Flora-Bama’s fame.
The owners of the Flora-Bama argued in court that the show damaged the bar’s brand and was a violation of the Lanham Act, which protects the owners of federally registered marks if any similarity would provoke confusion among consumers.the 11th Circuit affirmed a lower court judgment, ruling the First Amendment protections outweighed other considerations. It noted the use of the bar’s name in songs, movies and book titles.
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