The company’s Computex 2023 lineup indicates a strong focus on the lifestyle space.
MSI — a brand traditionally known for gaming hardware — has announced a bunch of laptops at Computex 2023, and there’s an interesting lack of gamery among them. Instead, the company appears to be focusing hard on the premium lifestyle space with its mid-2023 offerings.
Notable among these releases is the new Commercial 14 series, a line of business laptops intended to compete with high-end enterprise PCs — the likes of the ThinkPad. I conclude this from the fact that MSI’s press release highlights its “tailor-made solutions to enterprises through a series of optional security measures, NFC and built-in Smart Card Reader.” If that’s not a word-for-word ThinkPad pitch, I don’t know what is., which we haven’t heard much about for a hot minute.
. It’s geared towards workers across the creative space, from video professionals to digital artists, and it’s compatible with an absolutely bonkers stylus that doubles as a mechanical pencil. MSI has that prominently on display at Computex as well, further pushing the idea that it’s not just a gaming brand, everyone, we promise.
The Creator starts at $2,999 , but MSI hasn’t revealed pricing for the Prestige or the Commercial yet. Those numbers will give us a better idea of where MSI thinks these products fit in the current market and how high-end it thinks they really are.
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