Everyone at the box office had a Smile. Well, everyone except for the Bros
$22 million. Paramount’s latest horror movie about a grin that makes you dead left critics happy and audiences clamoring to find out why everyone had that dumb look on their face. Paramount sthat trailer before every theatrically released movie for the last six months paid off. But that’s not a foolproof plan as the rest of the box office proves..
Billy Eichner’s well-reviewed, historically significant rom-com pulled in an underwhelming $4.8 million, landing with a thud at No.interested in seeing theatrically released comedies. After all,share a laugh with strangers. Maybe reminding audiences that this movie is funny in addition to historic would’ve been a worthwhile marketing exercise.see a movie with much worse word-of-mouth—although word-of-mouth was in much greater abundance.
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Box Office: ‘Smile’ Chomping Into $19 Million, Billy Eichner’s ‘Bros’ Debuting at No. 4DontWorryDarling grossed $2.35 million on Friday, down 75% from its opening day last week. At first glance, that’s a bit of a sharp drop, but it’s fairly normal for a genre film to turn in a more front-loaded box office performance.
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Horror pic ‘Smile’ happy at No. 1; ‘Bros’ starts in 4thMoviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October. Paramount’s “ Smile ” topped the North American charts with $22 million in ticket sales, according to studio estimates Sunday, leaving Billy Eichner's rom-com “Bros” in the dust.
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‘Smile’ Leads Box Office With Scary Good $22 Million Opening, ‘Bros’ Fizzles With $4.8 MillionSmileMovie is the latest hit in a sizzling run for Paramount. Six of the studio’s last seven films have opened in first place: “We’ve been very careful in our release dates and very strong in our campaigns.'
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