Shares of The Trade Desk, provider of a data-driven digital ad buying platform, are among those that have fallen hard this year — presenting an attractive...
Shares of The Trade Desk, provider of a data-driven digital ad buying platform, are among those that have fallen hard this year — presenting an attractive opportunity for long-term investors. Even after a recent 19% bump following a solid earnings report, shares were 54% lower than their 52-week high.
In its third quarter, The Trade Desk generated revenue of $395 million, up 31% year over year, but management projects slowing growth for the next quarter. The company is scaling up, anticipating growth. But if the global economy sours, The Trade Desk could be left with steep losses. A common way that companies go private is when they’re bought by private equity firms. Whether an individual or a firm buys the company, the existing shareholders receive payment in exchange for their shares.
When one company buys another, any sum it pays above the net value of the acquiree’s identifiable assets is recorded as “goodwill” on the balance sheet. Goodwill represents nonquantifiable intangible assets, such as a base of loyal customers or a well-regarded brand.
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