The investment bank lists three stocks that already have short-form video platforms in place.
Companies that already have short-form video platforms in place should benefit the most from any TikTok ban, according to Morgan Stanley. The fate of the ByteDance-owned short-form video platform remains uncertain as passage of either the DATA Act or RESTRICT Act could give President Biden authority to ban it in the U.S. Lawmakers have said the China-based parent company needs to sell its stake because of concerns the app poses a national security threat.
mountain 2023-03-20 The three stocks since last week began Alphabet: More helpful to ads than shares Taking TikTok's market share could help advertising revenue at Google parent Alphabet, Nowak said, but will likely have a less noticeable impact on share value. For every 10% of TikTok's time won, Nowak said Alphabet would add $425 million in revenue to YouTube. That would mean around 1.1% added to YouTube's total 2024 ad revenue, but only 0.2% to Alphabet's.
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