More consumers are financing their holiday gifts with buy-now-pay later apps, according to new data.
More holiday shoppers are putting off paying their bills with buy-now-pay-later apps, even financing lower-priced goods, according to new data on Thanksgiving spending.
Buy-now-pay-later apps like Affirm, Afterpay and Klarna “started as a way to finance bigger ticket items but have morphed into everyday purchases and for lower priced gifts as consumers think about the economy and their personal finances,” Salesforce vice president of retail Rob Garf told The Post. “After lackluster deals earlier in the season, retailers have now stepped up their discount game to pre-pandemic levels,” Garf added.The Post previously reported
Online demand for strollers surged 133% on Nov. 24 — compared to the average daily sales in October — while demand for outdoor grills was up 131%. Demand for speakers and cameras was up 122% and 111% respectively, according to Adobe.
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