The number of Android switchers who are deciding to buy new iPhones is currently at a level we haven't seen since 2018.
For years, critics have been proclaiming that the iPhone reached its peak. And for years, Apple has been proving those critics wrong. Most recently, Apple’s Q2revealed that the iPhone accounted for upwards of $51.3 billion in revenue. This staggering figure marks the highest revenue Apple has ever generated from the iPhone during the March quarter.
The report specifically found that 15% of all iPhone purchases over the last year came from Android users making the switch. Notably, the percentage of Android users switching over to the iPhone hasn’t reached the 15% mark since 2018. As a point of interest, Android users accounted for 21% of new iPhone purchases back in 2016.Apple’s ability to boost iPhone revenue is especially impressive given that upgrade cycles have elongated in recent years.
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