Monster Beverage is making booze that tastes just like its energy drinks, and you can already buy it in these 6 states
Monster's newest beverages taste a lot like some of the brand's energy drinks — with one big difference.
The beverages are for sale in six states so far in 2023: Arizona, California, Colorado, Florida, Ohio, and Iowa. They will be available across the US by the end of the year, Monster Co-CEO Rodney Sacks said during the company's earnings call late Tuesday. Beast Unleashed, which the company announced in early 2022, is the company's first alcoholic beverage that uses the Monster brand. That choice is meant to make Beast beverages"distinguishable from the many hard seltzer brands that have become so ubiquitous over the last several years," Co-CEO Sacks said during an earnings call in August.
Monster is among the big beverage companies that have unveiled alcoholic options over the last few years. Coca-Cola started
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