Mondelez said it has agreed to sell Trident, Dentyne and other gum brands in the U.S., Canada and Europe for $1.35 billion, part of the food company’s plan to focus on chocolates, cookies and other snacks
Mondelez International Inc. said it has agreed to sell Trident, Dentyne and other gum brands in developed markets for $1.
35 billion, part of the food company’s plan to focus on chocolates, cookiesThe buyer is Perfetti Van Melle Group, a candy maker known for global brands such as Mentos and Chupa Chups lollipops. Mondelez said the sale price represents a multiple of 15 times current year estimates for earnings before interest, taxes, depreciation and amortization.
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