“I’ve spent a long time being a beauty guinea pig. This line was like giving birth for three years, but now I have better skin than I did nine years ago.”
When I heard Molly Sims was launching a beauty brand, I was intrigued. Don’t get me wrong: There’s certainly no shortage of celebrity brands—and I’ll spare you the mile-long list of ones that exist. But the"Lipstick on the Rim" host set out to add value to a seemingly saturated industry by creating a carefully curated line of multi-tasking brightening, anti-aging, skin tone-evening products all deserving holy grail fame. “This is not a white label brand. This is not a celebrity brand.
“We distilled Molly’s learnings and did a deep-dive with our R&D team on what the most common culprits are when it comes to uneven pigmentation in the skin.” says Charlene Valledor, the President and Co-Founder of SOS.
The SOS team did many iterations, in the end finding that a carefully edited combination of restorative and active ingredients was the solution. “We chose not to focus on one ‘star’ ingredient, or putting in the highest percentage of an ingredient for the sake of making a marketing claim on the bottle,” explains Valledor. “An excessive amount of an active could actually trigger irritation or inflammation to the skin.
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