In an exclusive interview, CEO Benedetta Petruzzo discusses current brand heat, the celebration of its signature matelassé and the inspiration behind Steven Meisel's photos for the brand's spring campaign fronted by Gigi Hadid.
are now increasingly becoming “a pillar” also through the launch of the new Pocket bag.
“The Wander already made a statement, as the matelassé craft has become iconic for us, and it expresses brand continuity,” she continued. Drawing from ancient mythology, the name Arcadie evokes an idealized and idyllic natural location, observed Petruzzo. Asked about Hadid, Petruzzo acknowledged that “we are interested in her attitude through the lenses of Meisel” and how “immediate and intimate, as well as evocative” the images are.While an established brand, “with a clear identity and positioning, we invested in making [Miu Miu] increasingly more visible and with an always growing community,” Petruzzo said.
Prada previously worked with artists Meriem Bennani on the Miu Miu spring 2022 show and with Nathalie Djurberg and Hans Berg on the fall 2022 show. For
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