Ukraine's producers are getting European backing for a number of ambitious series that put a distinctly non-Russian spin on their country's history and identity.
No longer. As Ukraine’s military and its civilian population continue their heroic struggle against Russian aggression on the battlefield, the country’s biggest TV players are shifting focus westward, actively building bridges with broadcasters, financiers, and creative partners in Western Europe as a means to rebuild their shattered industry and make it independent of the aggressor nation to the East.
“Ukraine has become the center of new European stories,” says Kateryna Sheveliuk, executive producer of STB TV, a channel owned by Ukraine conglomerate StarLight Media. “We know the world observes and sympathizes with our pain, victories, and stories of humanity and love. [But] due to the economic consequences of the war on our industry, the creation of such stories can only occur in partnership with our European counterparts.
StarLight, together with the country’s major producers and networks, has set up a production collective, the Ukrainian Content Creators , to develop, finance, and distribute high-end Ukrainian series with the help of
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