Following Cosmoprof and running May 3 to 8, Milano Beauty Week is set to be a consumer-facing event involving more than 100 companies through different formats.
“The ambition is to enter the calendar of the Milanese weeks, alongside fashion, design, wine and the many other standout industries of our country,” he continued, adding that the event will show the public the behind the scenes of “a sector that represents a jewel in the crown of Made in Italy.”According to preliminary data released by Cosmetica Italia, total sales of the local beauty industry grew 10.2 percent to 11.7 billion euros in 2021, and are projected to reach 12.
Italy is the fourth economic force in cosmetics in Europe, after Germany, France and the U.K. but it has a prime role when it comes to supplying cosmetics, as 67 percent of the makeup in the continent — or 55 percent on a global scale — is manufactured by Italian companies, most of which are located in the Lombardy region.
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