'Miki Agrawal Highlights The Importance Of Authenticity in Business' entrepreneurship mikiagrawal
”. Agrawal has earned various professional accolades throughout her fifteen-year entrepreneurial journey, and was named “Fast Company’s Most Creative People”, “Young Global Leader” by the World Economic Forum and INC’s “Most Impressive Women Entrepreneurs”.Tell us a little bit about your background and how you started your company?
Taking risks: At TUSHY, we are taking bigger creative risks as our company grows and that feels really good. Most companies become less and less creative as they grow, because they have more to lose so keep things more even , or they stagnate and get stuck in a vibe. Our team has the opposite philosophy. The bigger we get, the bigger the splash of weirdness we can make and the more we “go where we/people/brands haven’t gone before”.
Being too harsh on myself. After going through so many wild times in my businesses and life over the years, trusting and being kind to myself has become paramount. Taking the time to trust myself and listen intently to my inner knowing has become the most important work in my life. I took 2 months right before COVID and it was the first time in my whole adult life that I finally listened to my body’s needs. Now, I check in with myself when I’m feeling overwhelmed.
Tell us a little bit about your marketing process, what has been the most successful form of marketing for you?
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