The mastermind behind dozens of hip-hop hits isn't done thinking of ways to shake up music. For Rolling Stone's Future of Music package, we talked to MikeWiLLMadeIt about what's next for Atlanta and AI limitations: 'You can’t create an AI me.'
person to mix it.” At that point, that artist is a hell of a producer and might not even know it.
Moving into the future, what will producers have to do to differentiate themselves? Will they need to come up with a signature style, for example? Man, I want to learn how to use the AI stuff. You got two different types of creatives. You got innovators and you got duplicators. Somebody like me, a producer like Metro, like them producers that cut through and people identify with — Kanye, Pharrell — are innovators. We’re used to people duplicating what it is that we do. It’s going to be AI stuff that’s able to duplicate how Icoming in whatever years. But I know there’s no AI company that’s even thinking like how I’m thinking right now.
I don’t know everything about AI. I haven’t done all my research, but just from what I know, it’s almost like a laptop. It’s only got the information that we download to it. You got to be innovative, moving forward to survive with this music. The game has a lot of carbon copies. It’s been a copy of a copy of a copy of a copy of a copy.
The people who own the masters to the original is like, “Man, shit, we don’t give a fuck. Put it out there. Y’all going to pay us. Run it up again.” It’s just straight business. It’s carbon-copy shit.
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