Microsoft is revamping its Bing search engine with artificial intelligence, the company says. The company is working with startup OpenAI and aims to rival Google.
REDMOND, Wash. — Microsoft is revamping its Bing search engine and Edge web browser with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information.
The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT,from OpenAI. Its human-like responses to any prompt have given people new ways to think about the possibilities of marketing, writing term papers or disseminating news, or even how to query information online.
Microsoft’s decision to update its Edge browser will intensify competition with Google’s Chrome browser.
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