Google has long dominated search, and it's about to massively change it to meet the rising threat of ChatGPT. New AI features could intensify battles with content creators.
Both search engines will have to reckon with how to make money from using chatbots in search and how this will affect their relationship with content creators. Google has a long history of these battles given its dominance of the search-engine market; the web-analytics serviceestimates it commands 93% market share. Observers say these technologies will almost certainly face close scrutiny.
"If a website publisher loses visitors, they potentially lose advertising revenue," said Franklin Graves, a technology, media, and IP attorney in Nashville, Tennessee."If that advertising revenue is then redirected to the company powering the search engine, which is also the same company that scraped the information from the website publisher in the first place, I don't see how the search-engine company stands a chance at arguing against any downstream harm from their actions.
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