The company reportedly believes the EU's new Digital Markets Act gives it an opening to provide an app marketplace alternative to Google and Apple.
The Verge, is planning to start testing the new types of ads in a pilot with a limited number of Android developers as soon as the end 2023. Both Google and Apple currently make it extremely difficult for users to find alternative methods to download apps on mobile devices but Meta reportedly believes all of that could change with the recently passed
. That new legislation specifically calls on large tech companies to open their so-called open up so-called “walled gardens,” and reel in self-preferencing behavior.To sweeten the deal for participating developers, Meta is reportedly saying it won’t take any percentage of in-app revenues from participating apps.
“I do think Apple has sort of singled themselves out as the only company that is trying to control like unilaterally what apps get on a device, and I don’t think that’s a sustainable or good place to be,” Zuckerberg reportedly said. “I do think it is problematic for one company to be able to control what kind of app experiences get on the device.”
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