Meta's Mark Zuckerberg delivers a blow to Elon Musk, ramping up the tech billionaires' rivalry with launch of Threads, a clone of Twitter
"Let's do this. Welcome to Threads," writes Meta chief executive and Facebook founder Mark Zuckerberg in his first post on the new platform – the biggest challenger yet to Elon Musk-owned Twitter.Analysts say Threads' success is far from guaranteed, citing Meta's track record of starting standalone apps that were later shut down. / Photo: Reuters
Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of the social media's most iconic companies, despite its epic struggles. "Let's do this. Welcome to Threads," wrote Meta chief executive and Facebook founder Mark Zuckerberg in his first post on the new platform.
Zuckerberg is widely understood to be taking advantage of Musk's chaotic ownership of Twitter to push out the new product, which the company hopes will become the go-to communication channel for celebrities, companies and politicians.
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