Meta is expanding its bonus program that pays creators for Facebook posts
from a bonus program that paid creators for engagement with Reels. It's notable, then, that the performance bonus program is geared toward Facebook feed posts, not Reels or Stories. In a blog post, Meta notes that “most successful creators in this program post regularly, typically every day,” with a combination of text and photo posts.Meta is also testing two new features that could make it easier to share content between Instagram and Facebook.
The company will be experimenting with cross-posting for branded content so creators can more easily share sponsored posts from Instagram in Reels and Stories on Facebook. A separate test will allow “select creators” to make moneyAccording to Meta, the updates are meant to help creators “earn steady streams of income on Facebook.
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