'Why am I seeing this?' Meta reveals important details about the AI technology that drives Facebook and Instagram's content suggestions.
that “Content ranking is a dynamic partnership between people and algorithms.” Fast-forwarding to today, Clegg wants to make it clearer to Meta’s users how individuals can control what they see on Meta’s apps.Speaking about AI, Clegg acknowledges that while some people are excited about the possibilities ushered in by advancing AI technologies, others are concerned about the risks. From Meta’s perspective, Clegg says the company believes AI is critical but must be discussed openly.
On Instagram, for example, a popular platform for photographers, Meta’s AI relies heavily upon interaction. Whether someone views and interacts with content on a Feed or Stories, these actions affect what that person sees in Explore, when using Search, and receiving suggested content directly on Instagram’s primary feed. AI also considers what content a user likes and suggests notifications about new accounts to follow, activity by connections, and more.
It may often feel like there is no way to adjust how Meta’s AI delivers content to its users, but as Clegg points out, there are numerous ways that individuals can fine-tune content suggestions. On Instagram, people can now indicate whether they are “interested” or “not interested” in Reels, and Meta is working to make “show more” and “show less” more prominent within their apps.
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