The beverage is expanding beyond its previously niche audience and into the spotlight.
As Vietnamese Americans, Nguyen and Pham both grew up drinking sugarcane juice, though its availability in Colorado was severely limited. Pham recalls trying it when her parents took her back to Vietnam, while Nguyen remarks that when visiting California,"I would only drink [sugarcane juice] over there because I missed it so much.""The flavor of sugarcane is a little hard to describe, because it's very unique, but it has a very refreshing taste to it," Pham says.
This emphasis on excellence is a large part of Lucky Cane's overall mission. It focuses on the quality, flavor and cleanliness of the final drink."Kim and I scrub the sugarcane stalks for hours just to make sure it's clean, and always make sure we're cleaning our machine," Nguyen says. Pham's favorite is a concoction of strawberry, passion fruit and sugarcane juice."We allow mixing of flavors at events where we're there in person, but we are working on allowing this at our Hype Tea locations," she says.To advertise the business initially, Nguyen and Pham's families helped connect Lucky Canes with events happening on college campuses. After an event, Pham recalls how word would naturally get around, leading to more events.
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