Meet the man behind SF City Hall's golden letters, other memorable Bay Area signs

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Meet the man behind SF City Hall's golden letters, other memorable Bay Area signs
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Some of his proudest works include Cotton Mill Studios and East Bay Restaurant Supply in Oakland, Macbeath Hardwood and Acme Bar in Berkeley, Cole Hardware in San Francisco and San Francisco Creamery Co. in Walnut Creek.

But his most famous sign is one that has been photographed tens of thousands of times since its installation.

"I did the traditional gold leaf lettering for San Francisco City Hall, right where you walk out after you're married," he says. "It was going to be a sticker, but through my contacts I was able to have the opportunity to do traditional gold leaf there."Vigeant adds with emphasis, "Gold leaf belongs on that window."

Steve believes that old techniques of sign making still have a place alongside the new and emerging technology that make the craft as accessible as ever. Regardless of the method, he thinks the goal of sign making should always remain the same. "What's the best way to do something that creates the human effect that we find appealing?" He says. "Graphic design is beyond just pictures. It's a whole ambiance of how we present ourselves and how we want to be seen."

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