Meet the new Jeep Avenger - the brand's smallest SUV, and its first electric one
On sale next year as Jeep embraces electrificationThis is the Avenger, a new all-electric SUV designed to get more young people, especially females, to embrace a brand traditionally associated with macho outdoor types. Following the introduction of hybrids to the Jeep range, this is the first BEV – soon to be followed by plenty more. Jeep will have four electric models on sale in Europe by 2025, and will be all-electric in Europe by 2030.
The shoulder line is from the company’s cornerstone product, the Willy’s Jeep of 1941, as are the trapezoidal wheelarches. The floating C-pillar is from the Compass and Grand Cherokee. The grille has the family’s seven-slot look, but is in fact closed . Jeep CEO Christian Meunier says the Avenger is true to the company’s core pillars of freedom, adventure, authenticity and passion. ‘It’s not marketing bullshit. Whenever we have a conversation about product, it has to be robust, and we like to convey that with the design of the product. There’s no fake stuff on a Jeep.’