The founders of Clique, an identity-oracle protocol connecting web2 and web3, are proud to announce its first alpha launch this winter. - clique startups
, are proud to announce its first alpha launch this winter. Their first product will allow users to securely share social media and content consumption behaviors with interested parties. Their initial partners include on-chain social graphs, DID protocols, NFT projects, web3 games, guilds, and web2 IPs/brands.is launching a decentralized identity-oracle protocol that re-imagines the way user social behaviors can be utilized for community marketing, brand awareness, and creator output.
On the surface, Clique provides projects, protocols, brands and IP owners with an ingenious way to incentivize community engagement and user-generated content , one of the most valuable and organic types of marketing. It also provides a way for companies to send their marketing budget and other rewards straight to the consumer, saving on expensive rewards programs and PPC advertising.
Users can enter their platform, which then compiles information across different social media accounts and content distribution services .and authentication middlewares are used to prove end-user behavior and reputation. As a result, original creators are made aware of fans at multiple levels from UGC contributions to basic engagement, and can reward them accordingly.
Generic influencer marketing has become extremely popular over past years; however, the traditional method can be costly and audience limiting. With Clique, projects and brands alike can incentivize fans and contributors of their products or services directly.Bootstrapping communities and scaling engagement is a challenge commonly faced by many projects and brands. Clique’s interoperable platform design allows anyone to participate without risk.
Overall, Clique gives companies an opportunity like never before by facilitating direct consumer-to-product/service engagement and interaction. Brands, companies, and projects can use Clique to save those precious marketing dollars, while fans get to enjoy rewards and discounts for interactions and behaviors they already have. To top it off, their privacy-preserving oracle technology ensures that user data is safe; it is not collected and sold to third-party companies for future use.
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